How Community Turns Customer Pain Into Business Value | Community ROI with Nikki Thibodeau
Description
“If your customers go quiet, something’s broken. Silence can be a sign of lost trust.”
In this episode, we discussed how trust, cross-functional partnerships, case deflection, product adoption, and storytelling can be the foundation of demonstrating community ROI, in particular:
👉 Why community is “relationships at scale”, not just engagement.
👉 Why trust is the foundation of impactful communities.
👉 How to build programs that solve customer problems and meet business KPIs.
👉 Examples of aligning with marketing, support, and product teams.
👉 How to bring visibility to community value across the company.
Join Yurii Lazaruk, the Community Consultant, and Nikki Thibodeau, an amazing community expert, strategist, and leader, was Shopify's first Senior Community Strategist to help scale their efforts across a 10,000+ person organization and for over 2 million merchants, and the founder of the one and only The Community Community, an extra special safe and trusted space for senior community builders, in connecting community goals with business goals to drive business growth!
Connect with Nikki and Yurii on Linkedin:
https://www.linkedin.com/in/nikki2987/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Nikki Thibodeau
(01:17 ) Defining Community for Business
(02:14 ) Community Goals and Business Alignment
(03:03 ) Strategies for Customer Engagement
(08:28 ) Building Trust with Customers
(13:23 ) Collaborating with Other Teams
(20:19 ) Measuring Community Impact
(22:34 ) Challenges and Transparency in Community Building
#communityROI #communitybuilding #businessgrowth
United States
